This podcast episode explores the concept of repricing on Amazon and its impact on sellers' businesses. It discusses the shift from a flipping model to Amazon's volume and velocity-based model and the need for understanding market fluctuations. The episode highlights different repricing strategies, including the oscillation strategy and the concept of price tanking. It also delves into the challenges of manual max price setting and the benefits of using repricing tools. The episode features Aura, a tool that offers technical leverage and advanced functionalities for sellers, with personalized onboarding and support. The overall focus is on optimizing pricing strategies and adapting to the dynamic marketplace.
