This podcast episode explores the strategies and best practices to improve organic rank, optimize PPC campaigns, increase product reviews, and manage inventory effectively on Amazon. The guest speaker, Hymie Zebede, provides valuable insights on the importance of focusing on organic rank, using PPC campaigns wisely, maintaining positive reviews, and staying informed about Amazon's policies and strategies. Hymie also highlights the benefits of the Amazon Vine program for increasing reviews and emphasizes the significance of effective inventory management. The episode concludes with information about Hymie's services and contact details.