The Free Advertising Channel That Most Amazon Brands Don't Know w/ Lauren Petrullo - Ep - 551 - Lunch With Norm

This podcast episode explores the effectiveness and value of podcast guesting as a strategy for brand promotion and business growth. It highlights the missed opportunity for brands to leverage podcast guesting and emphasizes the advantages of being a guest on podcasts, such as sharing product stories, benefiting from advertising efforts, and reaching a wider audience. The podcast also discusses methods to research and find podcasts to be a guest on, the importance of professional podcasting equipment, and the benefits for eCommerce brands. It emphasizes the importance of addressing pain points and sharing the brand story during podcast appearances, as well as effective strategies for promoting podcasts before and after their release. The episode also touches on the use of webhooks and AI to automate content creation, the benefits of newsletter marketing, and the overall lazy and impactful nature of podcast guesting. The section concludes with casual conversations and personal plans among the speakers, showcasing the friendly and lively atmosphere of the conversation.