#362 - Bridging the Gap: AI’s Impact on Market Research with Justin Chen

This podcast episode explores the importance of split testing in product development and the benefits of using PickFu, a split testing service. The conversation highlights how PickFu has evolved from a side project to a platform utilized by authors, entrepreneurs, and even best-selling authors like Tim Ferriss and James Clear for testing book titles. The podcast discusses the process of collecting audience feedback through surveys and market research panels, as well as the flexibility of targeting and customizing polls in PickFu. It also emphasizes the advantages of using PickFu in testing and analyzing data, combining AI technology with human feedback, and gathering insights through screen recording. The podcast highlights the benefits of creating effective polls and showcases real stories of how testing helps minimize risks and improve product development. Overall, the episode emphasizes the value of split testing and obtaining feedback from diverse audiences to make informed decisions in product development.