#373 - Keith O’Brien on the Intersecting Worlds of Online Selling and Pickleball

This podcast episode explores the evolution of selling on Amazon, highlighting significant changes in the industry such as the ban of incentivized reviews. It discusses various strategies used by companies to promote and rank their products, including the challenges they face and unethical practices they encounter. The podcast also delves into the rise of agencies in the Amazon space, the importance of due diligence in hiring marketing agencies, and the role of AI in advertising and listing management. Additionally, the episode touches on the sport of Pickleball, its growing popularity, and the unique qualities that make it addictive and inclusive. Overall, this episode provides valuable insights into the Amazon market and the factors to consider for success.