#374 - Using Affiliate Marketing as a Secret Weapon with David Katz

This podcast episode explores the importance of networking and community building in the e-commerce industry. It emphasizes the value of attending trade shows, connecting with clients, and understanding their needs. The episode also introduces the concept of Archer Affiliates, an affiliate marketing network designed specifically for Amazon sellers, which allows them to attract potential customers earlier in the purchasing journey. The episode concludes by discussing the benefits of diverse product catalogs and the success of affiliate marketing in various industries.