js","9180","static/chunks/9180-141aeb8e4de0fb19.js","9897","static/chunks/9897-96ec494a15704266.js","4005","static/chunks/4005-f97caa47699c0d92.js","855","static/chunks/855-cf19c6c21b03f067.js","5208","static/chunks/5208-62bc554de8278993.js","1094","static/chunks/1094-e2bede973ee0fcba.js","261","static/chunks/261-62d59822d4693e14.js","105","static/chunks/105-0cf779e7b5058905.js","3204","static/chunks/3204-771fe8926763857e.js","2222","static/chunks/2222-1c9ea13d7c66a834.js","6553","static/chunks/6553-e3b40c5195b8a3ba.js","3864","static/chunks/3864-e65f5ab7d1e2b87f.js","6936","static/chunks/6936-95130c4492d838b4.js","8678","static/chunks/8678-a0502ad698b1d653.js","9781","static/chunks/9781-cfd3d6d9018cf1de.js","5181","static/chunks/5181-7cb9d448d4c5f6b5.js","1730","static/chunks/1730-e164aa8f11e16aba.js","7755","static/chunks/7755-a0da8883abfcfd81.js","7946","static/chunks/7946-aed52829e81f011b.js","8422","static/chunks/8422-2eeeb4781ba7854c.js","9077","static/chunks/9077-b99ded772bea5001.js","4586","static/chunks/4586-3b4aa4ba67c6a4b3.js","1324","static/chunks/1324-0939666a4c952298.js","7107","static/chunks/7107-4c801ae286d6095d.js","4755","static/chunks/4755-26f5ea982e5cd928.js","5458","static/chunks/app/dashboard/episodes/%5Bid%5D/page-9076c7276d72388b.js"],"EpisodeRecommend"] 24:T7a8,

Hightouch is a composable customer data platform. It helps companies collect and sync user data into ad platforms, CRMs, email tools etc. Last valued at over $600M, Hightouch has over 600 customers, including the NBA, Spotify, Plaid, Calendly, and more.

In this episode, Sandhya Hegde chats with Kashish Gupta, co-CEO and co-founder of Hightouch.

Join us as we discuss:

00:00 Switching personas to find product-market fit

1:44 Evolution of the Data Integration Space

2:42 The Concept of Reverse ETL

5:41 The Origin Story of Hightouch

8:01 Exploring Different Business Ideas

12:06 Early Design Partners and Product Strategy

14:46 Transition from Founder Selling to Hiring

Hightouch's CEO Kashish Gupta on activating data for personalization

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast