People say America doesn't have a monarchy. They're wrong.

The Kardashian-Jenner family functions as a modern American dynasty, mirroring the media-savvy strategies and power structures historically employed by the Kennedys. Both families mastered emerging communication mediums—JFK with television and the Kardashians with social media—to cultivate relatable, yet aspirational, public images. Patriarchal figures like Joe Kennedy Sr. and Kris Jenner engineered these brands by strategically deploying family members to diverse markets and commodifying their personal narratives. Beyond mere fame, these families serve as cultural mirrors, reflecting societal anxieties surrounding wealth, sex, and death. MJ Corey, author of *Deconstructing the Kardashians*, highlights how this constant, curated exposure functions as a form of catharsis, allowing the public to navigate moral boundaries and shifting media norms. Ultimately, the Kardashians represent a postmodern evolution of the Kennedy legacy, cementing their status as an enduring, albeit polarizing, cultural institution.