Hey everyone, today I'm joined by Tim Kilroy — and this is a return visit.

Tim is the founder of the WTF Agency Method and Build Your Agency Better. He's founded, scaled, and sold multiple agencies across 25+ years in digital marketing, and now coaches agency owners full-time. In his first appearance we dug into agency offers, discounts vs. value, and the sales process.

This time, we're going deeper into something Tim calls VVV — Vibes, Vision, and Values. In a world where every agency website says the same thing, the agencies that win are the ones willing to show who they actually are. Not a polished, sanitized version, but the real thing, rough edges included.

In this episode, we discuss:

Why decision timelines have doubled for agency buyers — and what that signals
Why sanitizing your personality costs you pipeline you can't even see
The difference between values on a website and values that actually activate buyers
And more.

You can learn more about Tim Kilroy on LinkedIn or grab his WTF Sales Guide.

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Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

099 Tim Kilroy: Why Agency Vibes Win More Clients Than Services

Agency Forward