Product Fruits founder Karel Papik details the evolution of his digital adoption platform, which now serves over 1,300 customers, including major enterprises. After facing stagnant growth and the emergence of AI-powered competitors, the company pivoted to an AI-first architecture, successfully integrating features like an intelligent copilot that resolves 80% of support tickets without human intervention. Papik emphasizes that while product-led growth strategies were effective for simpler versions of the tool, the increasing complexity of the platform necessitated a shift toward enterprise-focused sales. By leveraging his background in video game development, Papik applies psychological principles to user onboarding, prioritizing meaningful AI utility over superficial implementation. The business continues to scale by focusing on high-value accounts and maintaining a lean, efficient team structure based in the Czech Republic.
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