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In the past 12 months, Alex Hormozi's social media exploded with 3 billion impressions and 4.5 million new subscribers, setting the stage for a record-breaking $105 million in sales for his books over a weekend. But how did he achieve this? It’s all about branding. In this episode, Alex breaks down his approach to creating an influential brand online, including leveraging emotional connections and associating a business with positive outcomes that resonate with the target customer.

In this episode

00:00 What is branding and why does it matter?

06:30 The difference between advertising and branding

11:03 How good branding makes money

13:58 Pairing a brand with the ideal customers’ interests

20:53 Bouquet framework for growing your brand

26:19 Leveraging positive product experiences

28:24 Three measures for brand strength

32:43 Dealing with the risks of new brand pairings

More Value:

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Free Books and Video Courses: https://www.acquisition.com/training

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

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How to Grow Your Brand In 2026 | Ep 958

The Game with Alex Hormozi