Strategy Summit 2026: Why AI Means Radical Change

Tsedal Neeley's masterclass at the HBR Strategy Summit 2026 addresses AI adoption in organizations, emphasizing the need to move beyond hype. The "30% rule" suggests that a baseline understanding of AI is crucial for all employees, not just specialists. AI's impact is seen in increased productivity, with tasks being completed faster using AI tools across sectors like marketing, finance, and HR. Companies like Moderna, Domino's, and Rakuten exemplify successful AI integration, with Rakuten's "AI-nization" strategy achieving significant gains in marketing and operational efficiency. Neeley highlights the importance of data integration and unified platforms for companies to fully leverage AI, warning against siloed organizational structures that hinder AI adoption.