WWYD if you were starting a new job as CEO at an 8-figure fashion brand? Rich Chapple, former CMO of Gymshark

This podcast explores strategies for new CEOs to implement within their first 90 days at an eight-figure fashion brand. Rich Chapple, eCommerce growth strategist, suggests focusing on five key work streams: truth-finding, strategy, customer understanding, talent and organization, and operating leverage. He emphasizes the importance of identifying "truths" across the business, including financial, channel, and organizational realities, and codifying strategy into guiding principles understood throughout the company. Chapple advises new CEOs to assess whether the current organizational design supports future scale and to consider implementing AI to increase productivity. He also recommends a test budget for marketing teams to explore emerging channels and to personally engage with customers to gain deeper insights.