How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton

The podcast explores growth strategies for eCommerce businesses, particularly focusing on balancing customer acquisition and retention. Ed Hamilton, Head of Growth at Seep, shares insights on leveraging founder stories in advertising, diversifying marketing channels beyond Meta, and the importance of email marketing for retention. He emphasizes the need to understand customer behavior and tailor strategies accordingly, even if it deviates from conventional wisdom. Ed also touches on the significance of post-purchase surveys for gathering customer data and the brand’s commitment to sustainability, including partnering with reforestation projects and making eco-conscious distribution choices.