In this episode of Mostly Growth, CJ Gustafson and Kyle Poyar break down one of the most overlooked levers in SaaS: free-to-paid conversion. With the average product converting just 8% of users, they unpack the tactics that actually move the needle—from attracting higher-intent users and improving onboarding to rethinking pricing, packaging, and sales-assist models.

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HockeyStack is an AI platform for modern go-to-market teams that unifies sales, marketing, and customer data into a single system of action. With AI agents that prospect accounts, support reps, improve forecasting, and automate what’s already working, HockeyStack helps teams move faster without guessing. Trusted by companies like RingCentral, Outreach, ActiveCampaign, and Fortune 100 teams—learn more at https://www.hockeystack.com

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