This podcast episode explores the latest updates and trends in Amazon advertising, focusing on sponsored brands, custom images, and vertical video. The speakers emphasize the importance of staying informed about these updates and the potential benefits they offer for marketers. They also discuss the challenges and opportunities of using AI-generated images, vertical video, and backend search terms. The podcast concludes by highlighting the increasing complexity of managing Amazon advertising campaigns and the need for skills in spreadsheet management, video editing, and optimization.
