This podcast episode explores the initial challenges and overwhelming options faced when launching an Amazon sponsored product campaign. The hosts share their experiences, walk through the advertising console, and provide insights into the terminology, settings, and strategies for creating new campaigns. They discuss the anxiety and uncertainty newcomers often feel when faced with the campaign screens, highlight the importance of learning from available resources, and emphasize the self-serving nature of explanations provided by Amazon. The conversation also covers topics such as naming conventions, campaign launch dates, targeting options, bidding strategies, negative keyword targeting, and the use of keyword research tools. It emphasizes the iterative nature of bid adjustments, the importance of brand recognition, and the impact of budgets on campaign performance. The speakers recommend starting with an automatic campaign, then moving on to manual campaigns with specific match types, and advise beginners to focus on relevance rather than getting overwhelmed by data. Overall, this episode provides a comprehensive guide to launching Amazon sponsored product campaigns and offers valuable insights for advertisers, especially beginners.
