Veteran CMO Reveals SECRET Marketing Blueprint

The podcast features Carolus Gelmanis, CMO of Borga, discussing the brand's growth from a small e-commerce store to a global fashion accessory brand projected to reach $135 million in e-commerce sales. Gelmanis emphasizes the importance of combining performance marketing with brand-building activities, noting that Borga invests heavily in high-quality, in-house photo shoots and creative content. He credits Borga's success to its ability to produce thousands of ads monthly through its in-house studio, a strategy that would be costly and less efficient with external agencies. Gelmanis also highlights the significance of organic social media, influencer marketing, and international scaling in driving brand awareness and revenue.