
Oats Overnight's founder and CEO, Brian Tate, discusses transitioning from professional poker to building a nine-figure DTC brand. Tate emphasizes the surprising overlap between poker and business, particularly in rational decision-making and risk evaluation, highlighting the company's core value of being process-oriented rather than results-oriented. He reveals that Oats Overnight started as a personal solution to healthy eating and evolved by listening to customer feedback, shifting from a fitness-focused product to a mainstream appeal. Tate also underscores the importance of a subscription model for DTC success and the value of community engagement, noting the company's Facebook group, where direct feedback drives product development and fosters customer loyalty.
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