Live Selling Secrets From a $25M Golf Brand

Pins and Aces' co-founder Nick Mertz revisits the podcast to discuss the company's growth and strategies since June 2023. Mertz highlights the importance of in-house operations for maintaining customer touchpoints, especially with rising customer acquisition costs. Pins and Aces aims for $30 million in revenue this year, driven by its core brand and recent acquisitions like Sweet Rolls Golf. Mertz emphasizes the need for first-order profitability and explores alternative sales channels such as Whatnot and TikTok, where live selling has proven effective. The brand also leverages limited edition drops, collaborations with brands like Coca-Cola, and personalized golf bags to enhance customer engagement and brand legitimacy.