Why This Agency Dropped Paid Media (And Got Bigger)

The episode features Amer Grozdanic, co-founder of Prella Agency, discussing his extensive experience in the Shopify ecosystem, including building and exiting Hulk Apps. Grozdanic emphasizes the importance of focusing on controllable channels like direct and organic traffic to accurately gauge website performance, advocating for a multi-platform analytics approach rather than relying solely on Shopify's data. He recounts his journey back to Shopify after a non-compete period, highlighting the value of business partners and direct communication. Grozdanic and host Kurt Elster explore the future of Shopify, including the Universal Commerce Protocol and AI's role, stressing the need for brands to optimize product data and embrace community-centric strategies.