The product lifecycle on Amazon, from launch to decline, is explored, emphasizing its inevitability and strategies to prolong the maturity phase. The discussion highlights that while advertising is crucial initially, it doesn't guarantee continuous growth once optimized. Timing and market demand play significant roles, exemplified by the hand sanitizer boom during COVID-19. To combat sales decline, optimizing listings, iterating on products based on customer feedback, and creating product line extensions are recommended. The hosts also suggest considering bundles and multi-packs to enhance margins and move inventory, but also knowing when to discontinue a product that is no longer profitable.
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