Is Retail Media Ready for AI Ads?

The conversation centers on the potential impact of OpenAI's advertising capabilities on the retail media landscape. Kiri Masters, a retail influencer, and Destaney discuss the high CPMs associated with ChatGPT ads and whether brands will invest, considering the potential for increased relevancy and conversion rates. They explore how AI could shift product discovery, potentially rivaling platforms like TikTok and Instagram, and discuss collaborative bidding models between retailers and brands within LLMs. Kiri shares an example of Zara's AI-generated model for virtual try-ons, highlighting the blend of automated, tedious shopping tasks with more experiential, personalized shopping journeys. The discussion also covers the importance of brands engaging with retail partners to prepare for the changes.