How Rhino USA Scaled from Amazon to Walmart

Rhino USA's expansion from online marketplace to physical retail is the focus, with VP of Sales TJ Hyland detailing the brand's strategic approach. A key element of Rhino’s success involves prioritizing brand-building and demand creation, rather than solely focusing on cost-cutting. Hyland emphasizes the importance of social media marketing, particularly TikTok, in driving in-store traffic and brand awareness. Rhino differentiates itself from competitors by fostering a strong, authentic community and focusing on person-to-person relationships. Hyland advises brands to ensure they are fully prepared operationally before venturing into retail and to consider partnering with rep groups that understand the retailers' language and systems.