Welcome back to Beats Vines & Life! In today’s episode, host MJ Towler sits down with Michael Evans, CEO and co-founder of The Vines of Mendoza—one of Argentina’s most celebrated wine and lifestyle destinations. Michael’s journey is anything but typical: he worked on the Clinton and Kerry presidential campaigns, led tech initiatives in LA, and then made an unexpected leap into the world of wine after what was supposed to be a quick vacation to Argentina.

Together, MJ and Michael dive deep into the art of crafting wine across the globe, the vibrant lifestyle in Mendoza, and the unique culture and community behind The Vines—where guests can blend their own wines, relax in a world-class resort, and connect with music, food, and immersive travel experiences. From stories of wild campaign days to blending Barolo in Italy and hosting unforgettable events with musicians and chefs, this episode uncorks the intersection of wine, music, and living boldly.

Pour a glass and join the conversation as we explore how passion, adventure, and a touch of serendipity created a global community for lifestyle lovers and wine drinkers alike.

For more information about The Vines of Mendoza click the link!

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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!

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From Political Campaigns to Grapevines: Michael Evans on Wine, Life, and the Impact of Global Experiences

Beats Vines and Life