Welcome back to another episode of Beats Vines & Life! This week, MJ Towler sits down with Jeff Cole, head winemaker at Sullivan Rutherford Estate in Napa Valley. From humble beginnings in Yountville, Jeff’s journey is rooted in the heart of California wine country—literally growing up among the vines. After studying wine and viticulture at Cal Poly and cutting his teeth at iconic spots like Schrambsburg, Jeff has become a passionate advocate for Napa Merlot, determined to restore its reputation and champion its world-class potential.

In this lively and candid conversation, MJ Towler and Jeff Cole reminisce about Napa’s small-town past, dig into the cyclical nature of wine trends, and explore the inside story behind Sullivan’s focus on Merlot, including how the estate’s legacy and new ownership are shaping its future. Along the way, you’ll get a window into the real work behind “glamorous” winemaking, the role of immigrants in shaping American wine, and a taste of Jeff’s favorite vintages.

So pour yourself a glass, settle in, and join us as we go deep into the stories, struggles, and triumphs behind the bottle—this is Beats Vines & Life with Jeff Cole.

For more information about Sullivan Rutherford Estate click the link!

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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!

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Napa Valley Native Jeff Cole on Wine, Legacy, and the Merlot Movement

Beats Vines and Life