GaryVee on how to make Super Bowl ads that are actually funny

The discussion centers on the evolving landscape of marketing and advertising, particularly regarding social media and AI. Gary Vaynerchuk (Gary Vee) shares his insights on a Raisin Bran Super Bowl ad and the strategic thinking behind leveraging social media to amplify its impact by tailoring messages to different demographics. He notes the shift in CMOs' attitudes towards social media, driven by the pain of seeing disruptive brands gain traction through social-first strategies. Gary also addresses the growing influence of AI in content creation, predicting its increasing role despite current industry hesitancy due to social stigma. He advises young professionals to prioritize experience over salary by getting close to the action in their desired fields. The conversation also touches on the emergence of live social shopping as a significant trend.