Will AI take your job in the next 10 years? Wrong question | Vinciane Beauchene

Vinciane Beauchene challenges assumptions about work, skills, and job security in the age of AI, urging leaders to rethink how organizations value human contributions. She argues the Turing test is outdated because "doing" is more critical than "talking." Using a consumer goods client as an example, Beauchene illustrates how focusing on building relationships and loyalty, rather than merely pushing products, can redefine human roles alongside AI. Beauchene debunks three myths: that adaptation to AI will happen naturally, that soft skills are uniquely human, and that protecting jobs should be the primary focus. Instead, she advocates for radical AI-first reinvention, multi-year skills forecasting, and investing in continuous talent development to ensure humans excel in areas AI cannot.