This podcast episode delivers a rundown of e-commerce news, focusing on Amazon and TikTok Shop updates, along with Helium 10 tool enhancements. Amazon's subtle announcement of the 2026 Big Spring Sale dates, scheduled for March 25th-31st, is highlighted, advising sellers to consider lightning deals or Prime exclusive discounts. The update on Sponsored Brand collections, which eliminates the need for custom images or titles, is also discussed. Shivali presents a strategy using Helium 10's Brand Analytics to identify competitor sales drivers. Bradley Sutton addresses concerns about TikTok Shop's new shipping policy, arguing against sellers leaving the platform due to the changes. The episode also covers updates to Helium 10 ads for TikTok, including new rules and creative insights, and concludes with advertising updates from Seller Central regarding shopper engagement insights on brand stores.
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