This podcast episode focuses on advanced keyword research strategies for Amazon sellers, utilizing Helium 10's tools like Cerebro, Black Box, and Search Query Analyzer. It highlights how to find long-tail keywords for phrase match campaigns by entering a seed keyword into Cerebro to discover related terms. The episode also details how to use Brand Analytics within Black Box to identify keywords driving competitor sales, leveraging Amazon's direct data. Additionally, the podcast explores Search Query Performance data to refine advertising strategies by identifying keywords with high conversion rates, and previews Listing Builder's new features that automate keyword research.
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