Cara Sayer, founder of SnoozeShade, discusses building a multi-million dollar brand as a single mom and her journey in e-commerce. Cara recounts launching SnoozeShade after identifying a need for a stroller blackout blind and reflects on early challenges, including competition from unsafe Chinese copies in the US market, which led her to temporarily pull out of that market to refocus on her home territory. Cara emphasizes the importance of profitability over turnover, noting that focusing on her home market allowed for 8-10% annual growth. She also highlights the value of genuine customer service and building relationships with influencers, preferring gifted collaborations over paid ads.
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