#731 - I Built A 7-Figure TikTok Shop Product

Jonny Bradley, a UK-based entrepreneur, shares his journey from Amazon seller to TikTok Shop success. Frustrated with Amazon's limitations and inspired by the longevity supplement market, Bradley launched a single-SKU brand selling NMN (nicotinamide mononucleotide) on TikTok Shop. He emphasizes the importance of content creation and community building, detailing how he fostered relationships with content creators by offering incentives and personalized engagement. Bradley highlights the shift from viewing his company as a supplement business to a content creation business that monetizes through supplements. He also discusses his plans to expand into the US market.