The Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386 | The Marketing Millennials

MANSCAPED's Jori Evans joins the Marketing Millennials podcast to discuss creator utilization and upcoming campaigns. Evans details MANSCAPED's approach to finding authentic creators, emphasizing creative freedom and compensating young filmmakers, exemplified by their viral "face pics" campaign. The conversation explores balancing brand humor with network television clearance for their Super Bowl commercial, highlighting the challenge of promoting MANSCAPED's broader product range beyond ball trimmers. Evans shares insights into creating memeable content, focusing on relevancy, understanding internet subcultures, and using memes as a communication tool. Key metrics shift from engagement to shares, aiming for a sustained presence in the meme ecosystem and leveraging organic conversation for AI brand mentions.

Outlines

Part 1: Background, Career Journey

Part 2: Creator Strategy, Makers Network

Part 3: Multi-Channel Strategy, Super Bowl

Part 4: Meme Marketing, KPIs, Future Outlook

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The Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386

The Marketing Millennials

Part 1: Background, Career Journey

Jori Evans' Journey into Marketing: From Jewelry to MANSCAPED

Part 2: Creator Strategy, Makers Network

Finding Authentic Creators: MANSCAPED's Strategy for Organic Content

The Makers Network: MANSCAPED's Approach to Authentic Content Creation

Viral Content Creation: Inputs, Process, and the Power of Limited Oversight

Part 3: Multi-Channel Strategy, Super Bowl

Expanding Social Strategy: Beyond Channels and into Network Television

Balancing Brand Identity and Network Approval: MANSCAPED's Super Bowl Challenge

Part 4: Meme Marketing, KPIs, Future Outlook

Meme Marketing: MANSCAPED's Love Language with Bros

Measuring Success: KPIs, Brand Mentions, and the AI Era

Embracing Discomfort and Cultural Relevance: MANSCAPED's Marketing Ethos

The Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386

The Marketing Millennials

Part 1: Background, Career Journey

00:01Jori Evans' Journey into Marketing: From Jewelry to MANSCAPED

Jori Evans' Journey into Marketing: From Jewelry to MANSCAPED

Part 2: Creator Strategy, Makers Network

03:24Finding Authentic Creators: MANSCAPED's Strategy for Organic Content

Finding Authentic Creators: MANSCAPED's Strategy for Organic Content

06:09The Makers Network: MANSCAPED's Approach to Authentic Content Creation

The Makers Network: MANSCAPED's Approach to Authentic Content Creation

10:11Viral Content Creation: Inputs, Process, and the Power of Limited Oversight

Viral Content Creation: Inputs, Process, and the Power of Limited Oversight

Part 3: Multi-Channel Strategy, Super Bowl

14:59Expanding Social Strategy: Beyond Channels and into Network Television

Expanding Social Strategy: Beyond Channels and into Network Television

18:06Balancing Brand Identity and Network Approval: MANSCAPED's Super Bowl Challenge

Balancing Brand Identity and Network Approval: MANSCAPED's Super Bowl Challenge

Part 4: Meme Marketing, KPIs, Future Outlook

23:07Meme Marketing: MANSCAPED's Love Language with Bros

Meme Marketing: MANSCAPED's Love Language with Bros

27:52Measuring Success: KPIs, Brand Mentions, and the AI Era

Measuring Success: KPIs, Brand Mentions, and the AI Era

32:25Embracing Discomfort and Cultural Relevance: MANSCAPED's Marketing Ethos

Embracing Discomfort and Cultural Relevance: MANSCAPED's Marketing Ethos