How to Make Content Stand Out in the AI Age with Jillian Hoefer, Director of Content Marketing at UserEvidence | Ep. 385

The discussion centers on the increasing importance of original research in content marketing, especially with the rise of AI-generated content. Jillian Hoefer, a content marketing expert, emphasizes that original research, such as surveys, helps brands create impactful and proprietary content that stands out. She details the process of conducting such research, from survey design and data analysis to extracting meaningful stories. A key point is the necessity of a data analyst to interpret survey responses effectively. Hoefer also shares how AI can be used to enhance content creation by inputting proprietary data from original research into AI bots, allowing for the rapid generation of relevant stats and content ideas. The conversation highlights how original research can inform various marketing efforts, including content strategy, sales pitches, and thought leadership.