This podcast episode explores valuable strategies for e-commerce sellers looking to expand to Amazon Europe and optimize their advertising strategies. The guest speakers, who have extensive experience in international business and distribution, discuss the importance of understanding regulations, taxes, language localization, and logistics when selling products in Europe. They emphasize the need to consult professionals for tax compliance and utilize tools like PackView and Helium 10 for campaign optimization. The guests also highlight the benefits of starting small and focused, tailoring messaging to target customers, and exploring features like AMC for effective advertising. The episode provides insights into the services offered by Avosk, a company that helps Amazon sellers expand cross-border, particularly in Europe, and navigate VAT regulations. Overall, the episode offers valuable insights and recommendations for successfully expanding and advertising on Amazon Europe.