#542 - Brewing a Matcha Empire with Childhood Bonds and Sharp Strategy

This podcast episode explores the journey of two entrepreneurs who reconnected in university and went on to build a successful e-commerce business on Amazon, focusing on selling matcha. Through their experience in Alibaba and their personal affinity for green tea, they recognized the market potential for matcha in the US. They faced challenges along the way, including copycat products and the need to adapt their product formulation. However, their patience and dedication paid off as they gradually built a thriving matcha business, leveraging Amazon advertising and optimizing their campaigns through tools like Helium 10.