My guest on this week's episode of the podcast is Francesco D'Orazio, the President and Chief Product Officer at Pulsar, an audience intelligence and insights platform. The topic of our conversation is the use of AI to develop an understanding of a product's existing audience for feature planning, marketing, and optimization. Among other things, we discuss:

How AI is being applied to audience development and audience insights currently
The difference between audience analysis for existing users and audience analysis for advertising targeting, and whether these two use cases converge
How a team should balance efforts across optimizing a product for an existing audience versus optimizing the product to onboard new, previously unserved audiences
Who in an organization typically owns audience insights, and whether that's optimal
How audience insights combine with user-level personalization

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The Mobile Dev Memo podcast is available on:

Season 7, Episode 2: Using AI for audience insights and analysis (with Francesco D'Orazio)

Mobile Dev Memo Podcast