My guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the largest independent SSP. Moffie joined Magnite when it acquired Streamr.io, which he founded, last year.

The topic of our conversation is the application of generative AI to creative production for CTV. Among other things, we discuss:

How GenAI is currently being used for ad production for CTV channels, and how it compares to social
Whether a higher quality bar is applied to GenAI-produced creative for CTV than for other channels
How well-integrated with the specific CTV platforms GenAI creative production tools must be
Whether specific aspects of CTV -- such as the opportunity for dynamic, in-stream product placements -- lend themselves to GenAI creative
The most substantive barriers to entry for CTV for advertisers
The most pervasive misconception that advertisers have about CTV

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The Mobile Dev Memo podcast is available on:

Season 7, Episode 1: GenAI in CTV advertising (with Jonathan Moffie)

Mobile Dev Memo Podcast