The Little-Known AI Creative Research Tactic to Hack Meta Andromeda

The Perpetual Traffic podcast explores how to leverage AI for efficient market research, particularly for creative diversification in advertising. Cole Turner, a growth strategist, demonstrates a two-step process using ChatGPT to generate research plans and extract customer insights from online sources. This method compresses weeks of traditional research into a much shorter timeframe. The discussion highlights the importance of understanding customer emotions and pain points, using the example of knee pain to illustrate how deeper emotional understanding can lead to more resonant advertising. The hosts emphasize that while AI accelerates the research process, human oversight is still crucial for refining and validating the generated insights.