How Advantage+ Sales is Changing the Meta Ads Game Forever

The podcast explores the significant changes in Meta advertising, particularly the shift towards AI-driven Advantage+ campaigns and the diminishing control over manual targeting. It highlights how Meta's AI is prioritizing creative content over traditional audience segmentation, potentially leading to less control for advertisers. John Moran introduces a "diabolical strategy" involving cAPI imports and custom events to regain control by optimizing for specific conversions like new customers or product-specific purchases. This tactic aims to leverage Meta's conversion-greedy algorithms while ensuring accurate attribution and scalability. The discussion emphasizes the importance of first-click data and the potential for product-based NCAC to improve campaign performance.