The $175M Founder Who Plans Every Day A Year In Advance (With Curtis Matsko From Portland Leather)

The podcast explores how e-commerce brands can connect daily actions to annual plans for substantial growth. Curtis Matsko, CEO of Portland Leather Goods, shares his company's approach to predicting and tracking sales daily, aiming for precise forecasting. He emphasizes the importance of setting ambitious goals and proactively identifying changes needed to exceed initial forecasts, even if it means more than doubling targets. Matsko advises against settling for average outcomes and encourages brands to strategically plan product releases and promotions. While advocating for aggressive growth, he cautions against over-leveraging due to inventory costs, highlighting the need for a balance between ambition and financial realism. He also underscores that to achieve the next phase, businesses have to stop behaving like they behaved in the previous phase.