How to Build a Brand People Pay Attention To

In this solo episode of The Dave Gerhardt Show, Dave discusses the importance of attention in marketing, drawing inspiration from the Savannah Bananas and sharing examples from his experiences at Drift and with his book, Founder Brand. He emphasizes the need for creative ideas to stand out in a crowded market and encourages listeners to think beyond B2B conventions. Dave also answers listener questions on topics ranging from changing marketing beliefs and AI's impact to LinkedIn strategies and potential expansions for Exit Five, along with a brief hip-hop discussion. He promotes Exit Five's newsletter and a marketing leadership retreat in Arizona, and the episode is sponsored by Knack and Customer I.O.