How Marketing Teams Are Using AI to Drive Pipeline

This B2B marketing podcast episode features a panel discussion with marketing leaders Jean Cameron, Morgan Cole, and Lisa Cole, hosted by Jess Lytle, focusing on how AI is used to drive revenue and pipeline generation. The panel explores strategies for identifying in-market buyers earlier using AI and data, aligning marketing and sales efforts, and balancing long-term brand building with short-term revenue goals. They emphasize the importance of understanding buyer behavior, leveraging AI for content creation and personalization, and adapting marketing tactics to meet the evolving needs of B2B buyers. The discussion also covers practical tips for sales enablement and integrating AI into marketing strategies to improve efficiency and effectiveness.