Why Meta is The Best Ad Platform on The Planet in 2026 Part 3

In this episode of Perpetual Traffic, Ralph Burns and Lauren Petrullo delve into the evolution of Meta as an advertising platform, tracing its origins from a Microsoft partnership and the introduction of the News Feed to the transformative impact of Sheryl Sandberg and the advent of mobile advertising. They discuss Meta's early struggles, including the Beacon failure, and highlight the significance of AlexNet's AI technology in revolutionizing ad targeting. The hosts also explore the shift from a targeting-based approach to the current creative-driven landscape, emphasizing the importance of understanding Meta's history to navigate its present and future advertising strategies.