Why Meta Is the Best Ad Platform on the Planet in 2026 Part 2

In this episode of Perpetual Traffic, Ralph Burns and Lauren Petrullo delve into the advertising history of Meta, explaining how it evolved from a platform with limited monetization and rudimentary ad targeting to the advertising giant it is today. They discuss Meta's initial partnership with Microsoft, the introduction of right-hand rail ads, and the pivotal shift to mobile advertising, including the acquisition of Instagram. The hosts touch on Meta's past mistakes, like the Beacon program, and highlight the significance of the upcoming "Andromeda update," which they claim will be as impactful as the introduction of ads in the newsfeed. They tease the next episode, which will cover the Instagram era, deep neural networks, AI, and WhatsApp, while also exploring the implications of these changes for marketers in 2026.