The secret to Nintendo's success (Encore)

This episode of The Indicator from Planet Money discusses Nintendo's business strategy, tracing its origins from a playing card company to a global gaming brand. It highlights Nintendo's success in revitalizing the video game industry after the 1983 crash by focusing on fun, quality, and accessibility. The episode also explores Nintendo's unique approach of using "withered technology" to create innovative and family-friendly consoles like the Wii, and how this strategy differentiates Nintendo by fostering a culture of coziness and community, contrasting it with competitors focused on cutting-edge technology. The hosts also appeal to listeners to support NPR through NPR Plus.