Why every A-lister also has a side hustle (Encore)

This episode of The Indicator from Planet Money explores the growing trend of celebrities launching their own brands, moving beyond traditional endorsement deals. Co-hosts Darian Woods and Wailin Wong discuss how the changing economics of the entertainment industry, particularly for movie stars, and the rise of social media have incentivized celebrities to seek additional income streams through entrepreneurship. They feature interviews with singer-songwriter Lisa Loeb, who launched an eyewear line, and musician John Legend, who has various business ventures including a skincare line. The discussion highlights the shift in perception of celebrity brands from "dilettante" ventures to legitimate creative and business outlets, while also acknowledging the financial risks involved in these entrepreneurial endeavors.