Founder uses Genius Playbook to hit $1M revenue with no employees

In this interview, Andrew Fennell, founder of standout-cv.com, shares his journey of building an interview-winning CV and online CV builder. He discusses transitioning from a CV writing service to an advertising model and eventually to a subscription-based app. Andrew details his SEO strategies, including creating helpful content, digital PR, and building linkable assets like job statistic pages to drive traffic and backlinks. He also talks about the importance of continually improving the product based on user feedback to reduce churn and increase customer lifetime value. Andrew shares his experience with programmatic SEO, emphasizing the need for quality control to avoid duplicate content. He also discusses his plans to sell the business and his new venture, an SEO agency for SaaS businesses.