The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough)

In this episode of Perpetual Traffic, Ralph Burns and John Moran discuss a new "feeder strategy" for Meta's Andromeda update, aimed at diversifying product sales beyond a single flagship item. John explains how the Andromeda algorithm tends to favor the best-selling product, making it difficult to promote other products in the same account. The feeder strategy involves creating a main campaign with all products and separate feeder campaigns for individual products, allowing for more control over which products Meta promotes. They share results showing increased click-through rates and a lower cost per click after implementing the strategy, and also discuss the importance of creative diversification, particularly using story-based ads to engage potential customers. The goal is to achieve a diversified customer base across multiple products, increasing the company's overall value and appeal to potential buyers.