The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg

In this episode of the Perpetual Traffic podcast, host Ralph Burns interviews New York Times bestselling author Charles Duhigg about his book "Super Communicators." Duhigg discusses the golden age of understanding communication through neural imaging and data collection, emphasizing the importance of recognizing different types of conversations: practical, emotional, and social. He shares insights on how to match emotional levels before engaging in practical discussions, using deep questions to foster genuine connections, and proving active listening through techniques like looping for understanding. The conversation also explores the nuances of digital communication, including the use of "please" and "thank you" and the role of emojis in conveying emotions, and the importance of invitations rather than explicit calls to action in marketing.